Episode 59: Can Duct Tape Fix a Broken Referral System with John Jantsch

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Episode 59: Can Duct Tape Fix a Broken Referral System with John Jantsch


How would you gauge the effectiveness of your personal referral system? We often say on this show that all marketing roads lead to referrals, meaning, regardless of your marketing channel, the best efforts will lead to more referrals for your business.

However, in today’s hyper-digital age, it can be all too easy to forget the human element. People crave human interaction, and as a business person, you can offer that experience up in a way that enriches your network while driving referrals for your business. Thus, making your systems more sticky and effective. Like duct tape!

In this episode of Referrals Podcast, we welcome John Jantsch, author of “Duct Tape Marketing.” Listen as we discuss:

  • John’s systematic approach to marketing
  • Knowing when marketing is “sticky”
  • Principles of referrals in marketing
  • Creating refer-able moments
  • Connection and its importance
  • People’s desire to re-connect
  • Embracing and building community
  • Simple ways to honor referrers
  • Simple ways to get more referrals
  • Little things to stay top-of-mind
  • Identifying your ideal client

In addition to all this, we’re discussing John’s new book, “The Self-Relient Entrepreneur,” which features tools and tricks that entrepreneurs can use to grow more confident in their roles, presented in a day-by-day guided calendar.

For more information on John Jantsch and his books, visit www.ducttapemarketing.com.

For more information about the Referrals Podcast, visit www.referralspodcast.com.


On this episode:

Michael Maher
Chris Angell
John Jantsch

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