Episode 1 - Welcome to the Referrals Podcast


Episode 1 - Welcome to the Referrals Podcast

Referrals Podcast

Winning the Referral Game. Episode 1 - Welcome to the Podcast


1. Why are you creating a podcast? 2. What is going to be different about Referrals Podcast? 3. Who should listen to this?

Main Points: 1. Needs to be done. 2. Business is changing, and this is the way. 3. Let’s have some fun!

Call to Action: www.JoinGenGen.com to join Generosity Generation

• Podcast listeners are much more active on every social media channel (94%

are active on at least one – vs 81% for the entire population)

• Podcast listeners are more likely to follow companies and brands on social


• Podcast listeners are more likely to subscribe to Netflix or Amazon Prime

(meaning they are less likely to be exposed to TV advertising)

• Podcast listeners are more likely to own a smart speaker (Amazon Alexa or Google Home)


Credit: Infinite Dial 2018

• 49% of podcast listening is done at home, down from 51% in 2017

• 22% listen while driving (in a vehicle), same as 2017

• Podcast listeners subscribe to an average of 6 shows

• Podcast listeners listen to an average of 7 different shows per week, up from

5 in 2017

• 80% listen to all or most of each episode, down from 86% in 2017

• Podcast listening on a computer went up from 29% to 31% (smartphone

listening went from 71% to 69% respectively)

• 19% of listeners increase the speed (listen faster)

• 65% of monthly podcast listeners have been listening for less than 3 years

• Comedy is the most popular podcasting genre, followed by education and


On this episode:

Michael Maher
Chris Angell