Episode 11: Bob Burg - The Go Giver


Episode 11: Bob Burg - The Go Giver

In this episode of the Referrals Podcast, Michael and Chris speak with Bob Burg, author of “The Go-Giver” business book series. Bob has spurred a worldwide movement by challenging the conventional wisdom of success.

Go-Givers shift their whole approach to business by giving value to others, not just to be philanthropic, but because it is the most profitable way to conduct business. Best of all, it’s easy to implement. Simply focus on any situation from the perspective of “what can I give to this person” instead of “what can I get from this person.”

Now, Bob is here, sharing the power of genuine influence. Listen to this inspirational episode and learn:
In addition to these takeaways, Bob shares the five essential elements of delivering value and the five laws of being a Go-Giver. Listen and learn how to stop selling to make money and start creating value that effortlessly leads to financial gain in your business.

  • How to shift your mindset to give back and get real business results.
  • What the difference between value and dollar amount is in business.
  • How the Go-Giver mentality taps into the true definition of capitalism.
  • How to separate the intrinsic versus the extrinsic value in your business.
  • How to match your products/service to the desires and needs of your customer.
  • How to build a culture of Go-Givers in your organization.

On this episode:

Bob Burg
Michael Maher
Chris Angell

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