Episode 12: The Go Giver Influencer

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Episode 12: The Go Giver Influencer


In the previous episode of the Referrals Podcast, we spoke with Bob Burg, author of “The Go-Giver” business book series. Bob has spurred a worldwide movement by challenging the conventional wisdom of success. In fact, his first two books have sold over 800,000 copies to date.

In this week’s episode, we continue our conversation with Bob to uncover the power of genuine influence in business and beyond. Listen as Bob imparts his wisdom on the power of influence, including:

  • The difference between the definition and the true meaning of influence
  • How to create influential pull by aligning your goals with your audiences’ goals
  • How mastering your emotions and being the calm in the storm is key to influence
  • Why giving respect to others is critical to building influence with others
  • How to re-frame your mentality to gain influence with others

As Andrew Carnegie wrote in How to Win Friends and Influence People, “People do things for their reasons, not ours.” Although that line was written nearly 100 years ago, it’s truer than ever. Listen to this episode to learn these tactics and countless more pieces of wisdom on how to become an influencer.


On this episode:

Bob Burg
Michael Maher
Chris Angell

Related Downloads:

   Get Chapter 1 and 2 for FREE Here