What does your mix of communication channels look like? Are you a phone call and in-person purist? Do you put all your eggs in the social media basket? Do you keep it classic with billboards and print ads? (Don’t worry, there’s no wrong answer here.)
On this episode of Referrals Podcast, we’re diving deeply into the Information Zone, put simply, the areas of communication, from advertising to events to handwritten notes, that we have at our disposal to reach out to current and potential clients.
There are essentially four of these Information Zone levels or levels of communication that a business can provide to their clientele into the world. All have advantages and disadvantages and today covering the ins and outs of all the levels, including:
As the founder of Sears famously said, “I know 50% of my advertising works, I just don’t know which 50%” Here at Referrals Podcast, we strongly believe that when you apply the foundational truths of the generosity generation, you can leverage the Information Zone and the corresponding tools to maximum effect. As in all things, prioritize generosity and quality over greed and quantity.